Selected work.

A grounded identity and Webflow site for a maker brand selling something made to order, in a category full of wellness clichés to sidestep.

A custom wedding stationery suite built around a hand-illustrated portrait of them.

Crafting a Premium Brand for New Zealand's Leading Above-Ground Pool Provider

A fresh, clean, minimalist rebrand that captures the clinic's coastal influences and expertise. Needing a brand that matches its growth and expert care, the outcome captures a younger audience while keeping long-time clients loyal.

An exploration of how our sense of self is influenced by the spaces we inhabit and their interconnections.

A disruptive, multi-platform campaign focusing on increasing the political efficacy of New Zealand youth by changing the social fabric of how NZ youth view voting... with goats. A brand that New Zealand youth can see themselves in, GOAT’s visual identity is as far from a government voting campaign as possible - and then some.

Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.

Zest is a platform to combating misinformation around Attention deficit hyperactivity disorder [ADHD] as a neurological condition that doesn’t impact women and girls. The platform bridges the gap in the under-diagnosis and misdiagnosis of ADHD in women, providing an opportunity for women to connect, raise awareness, and access vital resources to manage and thrive.