You've outgrown the brand that got you started.
Most founder-led businesses hit a point where the DIY logo, the patched-together website, and the messaging that's never quite been thought through start to hold them back. That's usually when people find their way to me. I build brand identities and websites that begin with strategy, sound like you, and hold up under the weight of a growing business.






We don’t just design brands—we build lasting legacies
Our mission is clear: create strategically powerful branding that defines who you are, elevates your visibility, and forms lasting emotional connections with your audience. Because your brand deserves more than aesthetics; it deserves purpose.
.png)


.png)


Hi, I'm Poppy.
I started out in architecture, which sounds like a left turn until you realise both jobs are basically the same: figure out what something needs to do, then design it so it actually does it.
I work with founders who care deeply about why they do what they do, and who want a brand that reflects that without slipping into the safe, generic look most of their category has settled for. That usually means asking harder questions before we pick a colour palette. It means pushing back when something won't serve you. And it means treating your knowledge of your own business as the starting point, not an obstacle.
If you're looking for someone to take an order and hand back a logo, I'm probably not your person. If you want a thought partner who'll bring strategy, ask the questions you've been avoiding, and build you something you're still proud of in three years' time, that part I can do.

If this sounds like the kind of work you want, let's talk.
The best projects I've worked on started with a proper conversation. Tell me where your business is, where you'd like it to go, and what's getting in the way. I'll be straight with you about whether I'm the right person to help, and if I'm not, I'll often know who is.