A Wedding Suite
A custom wedding stationery suite built around a hand-illustrated portrait of them.
Client
Personal commission
Date
2025
Role and Outputs
Custom couple illustration, wedding invitations, order of service, seating plan.
THE BRIEF
A custom wedding stationery suite for a couple I knew personally, built around a hand-illustrated portrait of them. The whole suite needed to feel cohesive across every piece, from the invite that arrives in the post to the order of service guests pick up at the church.
THE WORK
The illustration came first: a custom watercolour-style portrait of Indie and Adam, designed in Adobe CC and built to carry through every other piece in the suite as the visual anchor.
From there, a full set of paper goods: a ceremony invite, a post-ceremony reception invite, an order of service printed for the church ceremony, and a landscape seating plan for the reception. All built around a soft botanical palette of lemons and foliage, tied together by typography that felt warm without being twee.
WHERE IT LANDED
The order of service ran through the ceremony. The seating plan handled the full reception. The illustration ended up doing more work than planned, becoming a motif the couple now use across thank-you cards and announcements.
A self-contained example of taking a single illustrative idea and carrying it consistently across an entire suite of touchpoints.
A Wedding Suite
A custom wedding stationery suite built around a hand-illustrated portrait of them.
Video created by Sarah Gudsell
Client
Personal commission
Date
2025
Role
Custom couple illustration, wedding invitations, order of service, seating plan.
THE BRIEF
A custom wedding stationery suite for a couple I knew personally, built around a hand-illustrated portrait of them. The whole suite needed to feel cohesive across every piece, from the invite that arrives in the post to the order of service guests pick up at the church.
THE WORK
The illustration came first: a custom watercolour-style portrait of Indie and Adam, designed in Adobe CC and built to carry through every other piece in the suite as the visual anchor.
From there, a full set of paper goods: a ceremony invite, a post-ceremony reception invite, an order of service printed for the church ceremony, and a landscape seating plan for the reception. All built around a soft botanical palette of lemons and foliage, tied together by typography that felt warm without being twee.
WHERE IT LANDED
The order of service ran through the ceremony. The seating plan handled the full reception. The illustration ended up doing more work than planned, becoming a motif the couple now use across thank-you cards and announcements.
A self-contained example of taking a single illustrative idea and carrying it consistently across an entire suite of touchpoints.
Disinterested non-voter
Principled non-voter
Engaged non-voter
Inconvenienced non-voter
A Wedding Suite
A custom wedding stationery suite built around a hand-illustrated portrait of them.
Client
Personal commission
Date
2025
Role
Custom couple illustration, wedding invitations, order of service, seating plan.
THE BRIEF
A custom wedding stationery suite for a couple I knew personally, built around a hand-illustrated portrait of them. The whole suite needed to feel cohesive across every piece, from the invite that arrives in the post to the order of service guests pick up at the church.
THE WORK
The illustration came first: a custom watercolour-style portrait of Indie and Adam, designed in Adobe CC and built to carry through every other piece in the suite as the visual anchor.
From there, a full set of paper goods: a ceremony invite, a post-ceremony reception invite, an order of service printed for the church ceremony, and a landscape seating plan for the reception. All built around a soft botanical palette of lemons and foliage, tied together by typography that felt warm without being twee.
WHERE IT LANDED
The order of service ran through the ceremony. The seating plan handled the full reception. The illustration ended up doing more work than planned, becoming a motif the couple now use across thank-you cards and announcements.
A self-contained example of taking a single illustrative idea and carrying it consistently across an entire suite of touchpoints.
A Wedding Suite
A custom wedding stationery suite built around a hand-illustrated portrait of them.
Client
Personal commission
Date
2025
Role & Outputs
Custom couple illustration, wedding invitations, order of service, seating plan.
THE BRIEF
A custom wedding stationery suite for a couple I knew personally, built around a hand-illustrated portrait of them. The whole suite needed to feel cohesive across every piece, from the invite that arrives in the post to the order of service guests pick up at the church.
THE WORK
The illustration came first: a custom watercolour-style portrait of Indie and Adam, designed in Adobe CC and built to carry through every other piece in the suite as the visual anchor.
From there, a full set of paper goods: a ceremony invite, a post-ceremony reception invite, an order of service printed for the church ceremony, and a landscape seating plan for the reception. All built around a soft botanical palette of lemons and foliage, tied together by typography that felt warm without being twee.
WHERE IT LANDED
The order of service ran through the ceremony. The seating plan handled the full reception. The illustration ended up doing more work than planned, becoming a motif the couple now use across thank-you cards and announcements.
A self-contained example of taking a single illustrative idea and carrying it consistently across an entire suite of touchpoints.
Phase 1
phase 2
phase 3
phase 4
Model
Render
We came to Poppy with a tired old logo, something that had never had any real brand thinking behind it, and it showed….She brings genuinely fresh eyes, thinks for herself, and challenges you in the most un-challenging, collaborative way. Her process is seamless, she draws out the gold from you quickly, layers her expertise on top, and somehow makes it all feel effortless. The result? A brand that finally reflects the quality of our product and the kind of customers we actually want to attract. It’s elegant, clear, and just works. Since launching, we’ve seen a real shift in the kinds of customers engaging with us, the brand is doing the heavy lifting. "
Ange Wallace
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